Saturday, 1 August 2009

How to sell stuff























A tale of two retail experiences...

Me: "Hello, I'd like to buy one of these please."
Retailer: "You sound English, I'll have to change a few things. I can't sell you one from the stand and I need $300 for shipping."
Me: "Thanks, but no thanks."

Me: "Hello, I'd like to buy one of these please."
Retailer: "Certainly sir, would you like me to customise it at all?"
Me: "No thanks, but I'd like to buy one from the stand."
Retailer: "No problem."
Me: "Here's my American Express card."

Same product, same show, same exhibition hall. Retailer 1 (Aircraft Spruce) managed a smile, but weren't interested in selling anything. Retailer 2 (Sarasota Avionics) couldn't have been more helpful or pleasant to deal with.

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